Three Seconds...
Do me a favour. Just count to three.
In the time it took you to do that someone died. Every three seconds. Someone. Ok, you don't know them and you don't see them die, but they did. The ironic thing is that it's from a lot of things which can be easily fixed. It won't cost you or me very much money to do it, and we can stop it happening now and in the future. We have a unique opportunity to fix it for tomorrow and for the future.
I'm sure that we have all been involved with this before. We've given some money and hoped we helped. But this is different, it's about telling people. Being visible and carrying on until it's done. Easy simple things like wearing a white armband, sending an email or maybe that little bit more.
We're trying to do our bit here with a white band on this site. Take some time and do your own bit, small or large. Ok it will take more than three seconds, but in that time you could help many more people than those who died.
Go on, make poverty history.

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