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Things We Should Have Done at the Start ...
In order to sell something you need to know what it is you are selling.
With suppliers over and our product marketing people from the States it’s clear we have a disconnect in that we don’t know what we are selling or indeed how to successfully sell it. After an afternoon brainstorming I had enought to bring home, sit in the garden and rough out a presentation for tomorrow. Hopefully, it’s a compelling story which takes us from the mess we have at the moment to a story we can sell to clients and sales teams alike.
I walked down to polling station with Kate and Jonny who are planning to go elephant hunting as well this weekend and came back to the last bit of sun on the patio, the papers and my notes to rehearse to next doors cat …
